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August 31, 2007
Project Manager
Content Monitoring and Review Section
Australian Communications and Media Authority
PO Box Q500
Queen Victoria Building NSW 1230
CTSreview@acma.gov.au
Re: Children’s Television Standards (CTS) Review
Dear ACMA,
The International Council of Grocery Manufacturers Associations (ICGMA)
is pleased to support the submission previously provided by the
International Chamber of Commerce (ICC) on Australia’s review of
childrens’ television standards. The food and beverage companies
comprising the membership of the ICGMA are deeply committed to the
goals defined in the “Global Strategy on Diet, Physical Activity and
Health” adopted by the World Health Organization (WHO) in 2004 and
recognize the important role of the food industry in achieving those
goals.
ICGMA members have launched numerous initiatives intended to help
consumers to lead healthier lives including reducing packaging
sizes, reformulating products and developing new messaging. ICGMA
believes that advertising can be a valuable tool to deliver accurate
and appropriate messaging in order to achieve the WHO goals. In that
regard, the industry has developed a set of core principles to guide
advertising.
As noted in ICC comments, “…the AANA’s current review of its Code
for Advertising to Children, such codes of self-regulation evolve to
address society’s concerns in a rapid, efficient, non-bureaucratic
and cost-effective manner.” ICGMA believes that the global
advertising industry can expand efforts to foster and enhance
self-regulation. Self regulation works and offers opportunities for
educational initiatives beyond a basic mandate of honest and ethical
advertising for the ICGMA and agrees that “Any outcomes from the CTS
Review should incorporate the importance of providing consumers,
including children, with more information – not restricting or
eliminating it.”
Thank you for considering these comments.
Sincerely,
Peggy S. Rochette
ICGMA Secretariat
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