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Comments and Correspondence
ICGMA COMMENTS ON DRAFT GUIDELINES FOR THE USE OF HEALTH AND NUTRITION CLAIMS

May 5, 2004

Mr. Ron Burke, Director
Bureau of Food Regulatory, International and Interagency Affairs
Health Products & Food Branch
Health Canada, Building #7, Room 2395
Tunney’s Pasture, Ottawa K1A 0L2
Canada

Mr. Burke:

The International Council of Grocery Manufacturers Associations (ICGMA) is pleased to provide the following comments regarding items to be discussed at the upcoming Codex Committee on Food Labeling meeting in Montreal, Canada on 10-14 May, 2004.

ICGMA, a recognized international non-governmental organization before the Codex Alimentarius Commission, represents the interests of national and regional associations who collaborate with all sectors of the consumer packaged goods industry. ICGMA promotes the harmonization of scientific standards and policies concerned with health, safety, packaging, and labeling of foods, beverages, and other consumer packaged goods. ICGMA also works to facilitate international trade in these sectors by eliminating or preventing artificial barriers to trade.

Draft Guidelines for the Use of Health & Nutrition Claims (CL2003/28-FL)

1. Advertising is not included in the CCFL terms of reference and should not be included in the Guidelines.

The CCFL terms of reference related to advertising call for the Committee to study problems associated with the advertisement of food with particular reference to claims and misleading descriptions. The CCFL terms of reference do not include drafting guidelines to include advertising. Moreover, ICGMA does not believe that inclusion of advertising in the guidelines meets the criteria of "study" in the CCFL terms of reference, and therefore does not support its inclusion. Codex has previously considered and rejected taking up advertising considerations during the development of the Guidelines.

ICGMA CCFL Comments
May 3, 2004
Page 2 of 3

  • At is 16th Session, the Codex Alimentarius Commission decided not to prepare a paper on advertising. This was again confirmed in the Report of the 37th Session of the Codex Executive Committee.

  • In 1991, the Codex Executive Committee (ALINORM 91/3, paras 72-73) agreed that CCFL could proceed with elaboration of Proposed Draft Guidelines for the Use of Health & Nutrition Claims in Food Product Labeling, with the understanding that issues concerning advertising would be limited to discussions only.

In addition, ICGMA believes that including advertising in the Guidelines significantly changes the scope of the document without due consideration of the technical, legal and policy implications. Advertising is not equivalent to labeling. Moreover, the term has not been defined by Codex.

Finally, issues raised by product advertising traditionally have been managed at the national level and ICGMA believes that they should remain there. While we understand that some countries have established national guidelines or regulations related to claims and advertising. Codex is not the forum to oversee or establish guidance on such a culturally-specific activity.

2. The preamble to health claims should not require the impact on consumers' eating patterns to be monitored.

ICGMA continues to recommend deletion of the preamble’s recommendation that “the impact of health claims on consumers’ eating behaviors and dietary patterns should be monitored.” ICGMA believes this recommendation is beyond the scope of a labeling standard. It also is unclear who should be responsible for such monitoring.

3. Factual nutrition and health claims should be permitted for infants and young children.

ICGMA requests that section 1.4 be deleted. ICGMA believes that factual nutrient content claim and/or health claims on foods for infants and young children (e.g., iron-fortified cereals) are very useful for parents purchasing products for infants and young children. Furthermore, it is unclear whether this provision would apply to only those foods specifically manufactured for infants and young children, (i.e., formula and baby food), or whether it would apply to all foods that could potentially be consumed by infants and young children, e.g., ready-to-eat cereals, fruit juices, etc. Disallowing nutrition and/or health claims on these foods would again deprive consumers of valuable information regarding the nutrition and health benefits of these foods.

4. A nutrient function claim should not be defined as a health claim because it already has been defined as a nutrition claim.

ICGMA CCFL Comments
May 3, 2004
Page 3 of 3

The work approved for CCFL was to develop guidelines for health claims. "Nutrient Function Claim" had already been defined as a nutrition claim and is currently included in the Guidelines for Use of Nutrition Claims, CAC/GL 23-1997. To change information in existing guidelines would be new work; however, no new work was approved to amend the Guidelines for the Use of Nutrition Claims. Accordingly, from a procedural standpoint, the definition cannot be changed. ICGMA, therefore, requests that all references to nutrient function claims be removed from the definitions and requirements of health claims.

5. Information on lifestyle factors, other dietary sources, or maximum safe intake should not be required on the label.

ICGMA believes the intent of 7.5.3 is unclear and should be omitted. The term “lifestyle factors” is vague and beyond the scope of a labeling standard.

Further, ICGMA does not support the requirement to include other dietary sources on the label when making a health claim. ICGMA supports labeling that provides consumers with clear, useful, and relevant information to make an informed choice when purchasing a product. However, the purpose of the label is to inform consumers about the product in that particular package, and any required information for the label should be limited to the specific labeled product. Further, there are no criteria established to select the foods to be listed, or how many foods. This requirement is problematic and impractical.

ICGMA believes the phrase “maximum safe intake” in 7.5.5 is unclear and unnecessary. The intake of food and therefore the nutrients present in foods is self-limiting. Upper levels for specific nutrients are already being established in member states. The quantification of “maximum safe intake” levels would be difficult; in addition, these levels are likely to confuse consumers and possibly alarm them if they eat above the level.

Sincerely,

Karil L. Kochenderfer, Secretary

cc: Secretary, Codex Alimentarius Commission
Joint WHO/FAO Food Standards Programme
FAO
Viale delle Terme di Caracalla, 00100
Rome, Italy